Lemi Shine is shaking things up for 2017. In partnership with Helms Workshop, a multi-disciplinary creative agency in Austin, TX, the brand has completely overhauled its packaging. In an effort to better speak to its core consumer, the 22-year-old brand simplified and streamlined the packaging while differentiating itself from competitors on the shelf. The new packaging hits store shelves this month.   More info: www.lemishine.com  ...